Jingdong Mall 11.11 whole category of large pro in November 11 entered the climax, November 11 0: 00-16: 00, orders Jingdong Mall is 2.3 times last year. 12:49, day trading volume has reached Jingdong Mall last November 11 the day of the transaction amount. Mobile terminals (including mobile clients Jingdong, Jingdong Jingdong micro-channel shopping and mobile QQ shopping, etc.) orders grew rapidly, accounting for the proportion of total orders up 40%.
Data show that, on November 11 0: 00-16: 00 period, Kingston memory cards, Kao diapers and TP-LINK router to become the most popular commodity Jingdong users. “Mobile phone”, “washing machine” and “winter dress” has become the hottest search terms the user, including “mobile” search more than 1.4 million times. Jingdong open platform shop selling top three were “Antarctica official flagship store brand”, “three squirrels official flagship store” and “seven wolves Knitting flagship store.”
Other sales highlights include:
Daily: Alcohol orders is 6 times last year, which means crystal Wuliangye sales outstanding, Bordeaux red wine sales Shangbei Long a container; food orders is 4.7 times last year, Batterie MSI BTY-M44
, grain outstanding is 10 times over the same period last year and eight times; personal care order volume was 3.5 times last year; orders mother is more than three times last year.
Clothing category: strong growth in 11.11 the same day, orders more than three times last year. Mobile end outstanding, of which men and women clothing and footwear merchandise mobile terminal sales accounted for nearly six times last year. As of 16:00, apparel and footwear products sold last year, a day for men and women to reach nearly five times the number of sales.
Phone: Strong growth in Huawei glory; Apple iPhone 5s 16G version November 10 compared to growth of about 10 times; Samsung Galaxy Note4 phone compared to 10 November increased by 37 times; hammer Smartisan T1 4G phones increase compared to November 10 about 7 times.
Appliances: TV sales approaching three times last year, including smart TV sales are five times last year, 4K TVs accounted for more than 30% raised to; air conditioning overall sales for the three times last year, which accounted for 60% of inverter air conditioner ; refrigerator, washing machine, smoke stoves, water heaters and other large appliances sales are nearly four times last year, on the door and multi-door refrigerators accounted for more than 30%, accounting for nearly 60 percent drum washing machine, high-end trend evident. More than 2,000 high-end gas water heaters accounted for more than 60%, with the boss, party too and other high-end brands, represented by three-piece kitchen stove smoke, embedded kitchen appliances, dishwashers, and Batterie MSI MS1722
is particularly evident.
IT Digital: As at 16:00 on the 11th, the day of sale displays are six times last year; Jingdong i7 game this volume is 6 times normal; Xbox far sold more than ten million; self somatosensory car, wheelbarrow sales increase compared with the usual 10 times; the memory card sales exceeded 500,000, the success of 50 million units of mobile phones and digital cameras expansion, equivalent to 1.6 billion 10M storing photos; copy paper sold 100,000 boxes, piled to have 30 Burj Dubai.
Flash sales: Brand Deals mode by users, flash purchase orders is six times the usual amount. Warm anomaly popular class, Antarctic, thermal underwear Beiji Rong occupy half. Shoes, the snow boots sales are more than five times on weekdays; the brand: sports and outdoor footwear category champion, Adidas, Nike, Kappa, Converse lead, Belle footwear increased by 3 times, Anna Rich textile data simultaneously reached weekdays 10 times the segment sales.
Book: “A man’s pilgrimage”, “Hundred Years of Solitude” and “The Batterie MSI BTY-M68
” continues to lead the book sales, children books sales surge, reaching seven times the usual volume. Strong growth in comics, including “Collection Three Kingdoms comic”, “Yue Fei” growing rapidly. Good economic performance books, is about three times the usual sales growth, “explained finance”, “21st Century Das Kapital” and “cross-border: open Internet and traditional industries to incorporate new trends’ three books particularly prominent.
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