After the music, as the super phone conference April 14, the founder Jia Yueting is the last one to leave the music as executives. More than a year, he has not appeared in public, low-key and containment of media exchange with micro-channel contact, and next to the field came partners signature.
Earlier, Jia Yueting and music, as many executives took a “family” – Jia Yueting must thank the music as they follow his partner, when he suffered repeated suspicions powerless stranded overseas last year, the music, as the phone, music, as sports and other domestic business and not because he’s away and ran aground.
Recalled the experience of the past year, Jia Yueting once choked tears in the media Q & A session, although he had previously been identified outside good at marketing campaign, but the familiar people know, this is not always the Shanxi entrepreneur’s personality and style.
The truth behind the rumors are still unknown, but at least on stage yesterday in Beijing Jia Yueting MasterCard more close to the center of a new era of business people. Held in the afternoon on the music, as the phone conference, he again like LEI (microblogging), Overheating, like enjoying the audience cheering fans. That moment, wearing a black T-shirt and dark jeans Jia Yueting slight smile, like most of the jobs he had imitated.
This time, Jia Yueting chosen enemies with Apple and Steve Jobs. Apple closed the shelling of his income for the music set the tone early in the morning the phone. Jia Yueting said Apple’s revolutionary and subversive as the year has become a dictator now, the fate of millions of developers in the hands of hundreds of Apple headquarters auditors, closed Apple ecosystem hinder innovation in the industry, the next generation of mobile Internet needs to break APP border.
“Oh, all the; this person has crazy, identification is completed.” Mission for music, as proposed by the phone, Jia Yueting references microblogging commented that they have been a lot of sarcasm, a lot of pressure, but the era of change always need people to push music as willing to try.
Of course, the more people will not be able to think about whether the music as subversive challenge to Apple, first faced the music, as the phone is able to seize a place in the smartphone market in the Red Sea, the so-called eco-inject the missing music as an important part.
From this perspective, although the music, as the phone targeting Apple, but the main competitor, but it is brand positioning, target audience, business models and music as the closest millet.
Ecological effects of music, as the phone is set up?
Music as yesterday released a total of three flagship phone, music as a super phone, music, as the super phone 1 Pro, music, as the super phone Max. Aside hardware configuration and parameter level, music, as the phone looking at the concept of the commanding heights of the ecological and open closed loop.
According to Jia Yueting and music as the official explanation of the concept of music as a super phone can be simply understood in three ways:
First, from the bottom of the system to get through the application services, such as video broadcast multiple processes running simultaneously, video content directly links to related music, artists and other information, such as calendar can actively push concerts and movie release information, booking way;
Second, the future of music, as the phone and TV, cars get through, integration advantages of music, as in the cross-screen and cross-terminal services;
Third, the music, as the phone and music as films and television shows, sports and other content open to members in the form of a unified multi-dimensional by providing Internet content and application services.
To some extent, depending on the relative ecological effects of music make up a specific part of the disadvantaged, such as a single on the video site Youku and potatoes, iQIYI, Tencent video is still a gap, but to achieve integration in the eco-system effects, at least for advertisers, providing an integrated marketing approach is simple and feasible.
From a business and sales model, the experience Couch also be copied. Jia Yueting said users per 490 yuan to buy a year membership fee, hardware prices straight down 300 yuan, as long as five years to pay the membership fee, selling price 1499 yuan of mobile phone hardware you can get for free, which is unique in the world.
In other words, if you pay the cost of 2500 yuan, you can get a super phone and music as the music, as the five-year membership service.
So, the ultimate question back to the user is denied membership depending on the value of Coke. This test is whether, as the members of premium music with attractive enough, after all, the proportion of Internet content subscribers still low. It depends really need to get through on-demand music from artists brokerage, movie tickets, concerts, movies and television to live sports and other aspects of the service, users may eventually moved. For now, the music, as the ecological aspects of just providing some ideas and prototype.
Meanwhile, the music, as the content can not be achieved market dominance, competitors content and services are generally not carried out to the music, as the depth of the underlying system integration, which is a short board inside the music, as the mobile ecosystem.
In addition, the concept, Apple does not like Jia Yueting says it is closed. First, micro-channel, Paypal and other super APP appeared in HTML5 support continue to integrate a variety of applications, provides service capabilities Apple itself can not provide; secondly, the mainstream APP provides users a lot of popular demand, the depth of service integration is there is a strong interest in not OK.
Apple is more challenging music as marketing, traditional apple higher customer loyalty, hope they do not use music as a reality, more and more young users is the music, as I hope to impress the target Batterie Dell Latitude E6320
groups, but the pursuit of individual rebellion .
In fact, when analyzing the success of the outside world millet, millet is often easy to overlook in the human level, clever, and for many of the young can not afford Apple phone users, this new brand to grow up from the Internet provides a relatively dignified and decent phone purchase options, and then continue to operate their own fan culture, and form their own loyal user groups.
Similarly, millet also create their own ecological, but not the same, and music as millet primarily through investment in additional hardware vendors smart devices, allowing mobile phones and MIUI millet control center to become the era of things, and through cooperation and investment, provide millet content applications service; music as ecology is the so-called open closed loop, through the cloud platform, television, mobile phones and even cars such as its own terminal, integrated music depending on the operating system and the various industries of content and services, terminals and content services are to music as their own production provided mainly limited introduction of external cooperation and resources.
Public phone BOM price impact
For the mobile phone industry analysts, the music, as the concept of ecology currently too macro, music, as the public phone BOM (bill of materials) cost more wealth to the controversial behavior.
As super television, eventually moved the important point, or a huge price advantage compared to traditional television consumers. Music, as the phone can successfully open the market, the price remains the most critical factor.
Jia Yueting that music, as is the world’s first published BOM cost of mobile phone manufacturers, music, as the phone will be in accordance with the production costs of sale, music, as does not require hardware to make money, the calculation of the Batterie Dell 312-0922
, as the other handset BOM is through independent third-party professional organizations as well as music, as The R & D team to complete the accounting.
Jia Yueting phone exposure in BOM cost comparison table, iPhone 6, Samsung Note 4, millet Note BOM cost base in 1900 yuan -2200 yuan, but the price has to be much higher the costs, including iPhone 6 and Samsung Note 4 of increase rate of up to 150% or more, while 20.4 percent increase millet Note also that only music, as the phone’s BOM cost more than the product pricing, that is, the music, as the beginning is to lose money selling mobile phones, need to rely on the latter part of the music, as the acquisition of ecological services interests.
He disclosed that the music as a super phone price 1499 yuan, (BOM) initial BOM machine cost 1,800 yuan; music as super phone 1 Pro priced at 2499 yuan, the initial cost of 2865 yuan.
Millet phone has been to cost is known, music, as announced BOM price is also bound for millet “clogging” the high price of the same reason, Apple and other mobile phone is a premium brand, music as the aim is still the new young users, as well as traditional phone brand no concept of user groups, which also coincides with the positioning and millet.
But unlike television, mobile phone in terms of logistics and express delivery, after-sales, channels, etc., needed to invest more, which is the music, as the new challenges faced by, if only to expand cooperation with the line open channels through music, as the partner program, pre obviously difficult to ensure QOS.
Fortunately von music as you move the president had to Artesyn Technologies, music, as the mobile phone sales target this year is on the order of millions, in 2016 sales target is on the order of millions – apparently, the mobile phone business will also create new music as rapid funding gap For lack of Batterie Dell Inspiron 1300
has been in a state of the music, as the same is a new challenge.
Music as not to get the necessary funds through the mobile phone business development SEOs (In fact, the music, as the share price rose to a year high of 90 yuan, has been planned for the previous issuance of obstacles). According to Artesyn Technologies is understood that music, as the movement is seeking independent financing, there are already more than a dozen investment funds and investment institutions to express interest.
Jia Yueting to Artesyn Technologies, said yesterday that he has invested 5 billion to 7 billion yuan in the music, as the ecology of the business, the future of non-listed companies will be open 50% of the shares to management and partners, in order to develop the company, their own music, as the online market in The stake may be decreasing.
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