I remember reading a piece: Tang Chuangshang son and daughter to see the micro-channel, suddenly hugged my wife and asked her not to say ye, took her cell phone and saw her girlfriends in the circle of friends that read: 23:00 30 points, you sister, hold fast to you, oh man! Aging mother cold feet, shake mode to open the ……
In fact, this was also a shake of banter. Shake pink ridicule include people search nearby location etc. Jieyou this suspect. Some strangers hot chat software also walk the edge of the affair and the erotic. Of course, this is perhaps a strange social difficult sexually explicit helpless, so have whiten said.
But now shake up thinking began to change. If you are an entertainment control it, including those of domestic entertainment, especially music show, more concerned, it should be found that this micro-letter shake is changing ideas, especially equipped with CCTV, some music programs, Batterie APPLE A1078
shake increase the song of choice. Obviously, this is not just the original shake between strangers, but more of a choice. So what the move mean?
In fact, since the advent of micro-channel, has been to explore the business model continues to find a source of profit for this social model becomes very important. Ma also once said that the micro-channel is a good thing, but was Tencent play bad. Sorrow behind or because the micro-channel business model is not clear, or basically a failure.
Today micro-channel business model to seek exploration, shake shake change is one of them. Shake adds songs, this is for entertainment penetration, in fact, is the easiest form of entertainment interactive advantage, including voting, votes, pulling popularity, and even the formation of a participation beyond microblogging. CCTV several music programs, Chinese good songs, Chinese are listening to, the integration of more elements of micro letter, especially after the show continues to enlarge, is making the micro-channel wave of concern about a rising wave. At this time, the micro-channel is also timely integrated into some commercial elements, such as drops of red, and so on.
It is foreseeable that shake commercialization perhaps on the way to explore the increasingly clear, and perhaps also easier realizable. Once upon a time, Tencent also began to advocate the idea of a connection all, in fact, the connection between man and advocacy services, and Batterie APPLE MacBook Air 13 inch A1304
is the same reason, but Tencent greater ambition, the desire to connect everything. In fact, plainly, micro-letter shake uphold is to connect people with the services model. This and Baidu advocate the idea is the same. Increases and a shake of the songs, is precisely a model of man and service options.
Of course the song is the stage for the micro-letter shake a paradigm shift, more services and benefits. This regard, we see micro-letter shake increased attention and stimulate users to perform element envelopes, card coupons. The move is considered to be an attempt to micro-channel connecting online and offline. As we all know, O2O mode is not the key concept, but the floor, especially the advantages of effective integration of online and offline experience and fit, this is the key, but also vitality. Shake micro-channel is hoping to fit a number of activities to stimulate the aid of online and offline, thereby stimulating consumption, and thus guide the user to participate in the flow of real import to the next line.
Micro-channel hopes to shake the interface, so that more business information surrounding the emergence and assist in the cards coupons, envelopes and other stimuli mode “induce” the desire to go to a physical store user consumption. However, this also has some disadvantages, or the future of the model is not like bidding will be introduced? After a shake after shake things appear is “random”, for example, when selecting nearby businesses, shake when the transmission of information, can only return a message. So there are two problems, one user may not be able to pick their own commercial interest in the accuracy to be improved. Second, if the PPC model like the introduction, the preferred recommendation, then it lost its impartiality random, become more commercial. How to straighten this relationship, for the purposes of the micro-channel is also more critical.
In addition, the current shake perimeter, you can also go directly to the merchant page to complete the sign, hair barrage, grab a red envelope, etc. operations. Of course, success is whether the experience of guiding and stimulating place. After all, we also know that a similar buy, public comments and other search can be done relatively precise positioning, but relatively backward in time to push, and shake the advantage in this area better. You can say a shake eager to connect Batterie APPLE A1321
with the service, when further, but to convert the business model is not so easily achieved overnight. Perhaps the increasing pattern of choice, increase user participation is only the first step in the current micro-letter shake of. The way, especially extended to the mass market, conducted O2O more penetration also need to continue to work harder. In fact, the fight for the line shops now also fierce, Baidu, 360, unfamiliar street and other Internet companies are also infiltrate and layout.